Objectives
    ·   Following the merger between United Airlines and Continental Airlines, develop a brand strategy and design program to launch the new global powerhouse airline successfully into the future
    ·   Create a bold, modern brand that clearly signifies progress and leadership
    ·   Provide a smooth transition for existing United and Continental customers

Responsibilities
    ·   Environmental design development
    ·   Material and finish specifications
    ·   3D rendering
    ·   Guidelines development
 
Design Studio: Lippincott (www.lippincott.com)
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